Summary description
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Combines technology, analytics and risk assessment to provide insight into an individual’s assets and their disposition
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Its functionality supports planning for life needs
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Focussed on time poor, high achieving professionals (hedge fund principals; lawyers; senior financial services and corporate executives)
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Complementary to current advisers (private banks; IFAs; other wealth managers) or stand alone
Opportunity investment thesis
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High quality, analytic, risk assessment service
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Focussed on HNW time poor professionals (appreciate and understand quality of analysis; recognise insights are valuable but otherwise would not do this for themselves)
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Client acquisition largely by word of mouth/reference, thus low marketing cost vs. typical wealth managers
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Substantial reinvestment rate in technology and feature development
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Replicable across geographic markets