Summary description

• Harnesses power of customers’ data

• Enables customers to create their own personal selection of actions

• Provides banks and other FIs with sharper insights into behaviour and needs than provided by in-house distribution M.I.

• Creates partnership and channel opportunities for traditional and new generation financial service providers

Opportunity investment thesis

• Long-term trend towards decoupling of both personal data collection and immediacy and relevance of decision from traditional banking incumbent channels

• Opportunity to demonstrate value of insightful data without heavy capital expenditure

• Benefits of being a platform providing access to partners and collaborators rather than creating all products and channels in-house (as new challenger banks are doing)