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AI assistant helping people avoid their overdraft, build credit and budget better.
Summary description
Mobile-based, using AI to enable users to manage finances intelligently
Highly interactive, message based approach to keeping in touch with personal budgets and patterns of spend
Helps individuals (primarily 21 - 29 age cohort) to change behaviour to better manage their expenditure
Opportunity investment thesis
Opportunity to help 21 – 29 cohort to use mobile to improve behaviour to their benefit
Highly interactive communication approach to engage and build trust and relationship
Approach and marketing methodology can be replicated across geographies
Success requires scaling and developing relationship with users to build retention
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