Transforms transactions into opportunities using enriched data for customer context and LLM inputs in financial services with Bud's AI platform.
Summary description
Harnesses power of customers’ data
Enables customers to create their own personal selection of actions
Provides banks and other FIs with sharper insights into behaviour and needs than provided by in-house distribution M.I.
Creates partnership and channel opportunities for traditional and new generation financial service providers
Opportunity investment thesis
Long-term trend towards decoupling of both personal data collection and immediacy and relevance of decision from traditional banking incumbent channels
Opportunity to demonstrate value of insightful data without heavy capital expenditure
Benefits of being a platform providing access to partners and collaborators rather than creating all products and channels in-house (as new challenger banks are doing)