Adfisco’s investment interests are as follows:
Stage
Type of business
- Insightful or innovative proposition
- Knowledgeable, thoughtful and ambitious founders and team
- Substantial demand opportunity
- UK, Europe, with some experience in Middle East
- Functional interest: from distribution to data management
- Segment interest: broad based (banking; asset management, insurance, with less focus on primary and secondary capital markets)
Role
- Patient but active investor: in addition to direct investment Adfisco would aim to add value through
- advice on the business and its strategy
- use of network and contacts to help build support for and grow the investee company
- formal roles, where appropriate (i.e. Board – NED, Chairman; Adviser/ Advisory Board)
- Adfisco may also act as a paid advisor (depending on the needs of the company and/or intensity of effort) for fees or by taking equity, options or warrants in lieu of the advisory fee
- Selectively, Adfisco will structure early stage investment opportunities for co-investors