SUMMARY DESCRIPTION
- Mobile-based, using AI to enable users to manage finances intelligently
- Highly interactive, message based approach to keeping in touch with personal budgets and patterns of spend
- Helps individuals (primarily 21 - 29 age cohort) to change behaviour to better manage their expenditure
OPPORTUNITY/INVESTMENT THESIS
- Opportunity to help 21 – 29 cohort to use mobile to improve behaviour to their benefit
- Highly interactive communication approach to engage and build trust and relationship
- Approach and marketing methodology can be replicated across geographies
- Success requires scaling and developing relationship with users to build retention